Home

Feature Article:

Keep Your Website Up-To-Date
In almost every business publication there are articles telling us how, as a small business, we need to have a website. This is very true! The Internet is where most people go to find a product or service that they are interested in or may have...
...Read More


How To Write An Effective FAQ Page

Additional Reading


Websites that have multiple pages usually have a Frequently Asked Questions (FAQ)page. There are several good reasons why you should have one.


  1. An FAQ clears out any confusion your prospect might have about buying product. Remember, a confused mind always says no.

  2. It lets a prospect grab key information quickly.

  3. It creates a positive impression with your prospect because you’re acknowledging that their time is precious and they want answers quickly.

  4. An FAQ saves you time. The more answers you provide at your website, the less customer emails you’ll get asking the same questions over and over.


Before you write an FAQ, do some research. Think about your favourite websites and formulate some questions you might ask about their products or services.

Now surf to those websites and review their FAQ pages. Were you able to find answers to your question quickly? Or did you have to scroll or click through pages to find what you were looking for? Were the questions separated into logical categories or were they put in random order?

This should give you an idea of the “do’s” and “dont’s” of creating an FAQ.

Another valuable research technique is to ask good friends or customers to give you feedback on your products or service. What questions popped into their minds when they visited your website. (You might offer a small gift or discount to your customers in exchange for feedback.)

After getting everyone’s comments, assemble the questions and group by category. For example, questions about how quickly you ship products would be under your “Shipping” category, etc.

Write your FAQ in a “Question & Answer” format.

Organize the questions in each category so the most important questions appear near the top.

Create a “Table of Contents” at the top of your FAQ page and put the most asked questions here.

Hyperlink them so your customer just has to click to get to the answer. Or hyperlink your categories at the top of the page.

Here’s a few more tips:


  • Keep your FAQ updated. Are the answers still relevant? Review monthly.

  • Keep your questions and answers concise. No more than a paragraph. If the question requires a long, detailed answer, have a link to a separate webpage.

  • Don’t create your FAQ as a file that a prospect has to download to read. Most people won’t bother, and they’ll leave your site frustrated.

  • Include info and links at the bottom of each FAQ page so that a prospect can contact you if they still have unanswered questions.


David Coyne is a marketing consultant and online entrepreneur.

Visit his website and get the FREE e-book “Marketing Secrets Of The Ages.” You can sell this e-book to customers and keep 100% of the profits. http://www.dc-infobiz.com

 

More Reading:


How To Get Profits From Your 404 Page Not Found File

Design vs Content Who is KING

Get FREE copy of Fully Working TierDeveloper Windows Edition

Marketing Your Web Site

The Benefits Of Outsourcing

 
The Top 5 Roadblocks To Web Accessibility

Cheap Web Hosting When Cheaper is Better

Switching Web Host

Learn the Language of the World Wide Web

Open Source Free Software De Mystified


The Secret Benefit Of Search Engine Optimisation: Increased Usability
A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Ultimately this means more...
...Read More

Switching Web Host
Moving a website is not as difficult as you may think because it really is easy. There are few steps to follow carefully. First Off: Do not get over excited when you see an extremely cheap hosting plan, look carefully at what the plan that they...
...Read More

Screen Scraping Your Way Into RSS
Introduction RSS is one the hottest technologies at the moment, and even big web publishers (such as the New York Times) are getting into RSS as well. However, there are still a lot of websites that do not have RSS feeds. If you still want to be...
...Read More

10 Things You Should Be Monitoring On Your Website
Every business needs to know how it is doing. That's the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a...
...Read More

Making The Business Case For Web Standards
Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing...
...Read More