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The Top 5 Roadblocks To Web Accessibility
Introduction Accessibility is often the last thing on a web designer's mind when creating a website. This is not a trait unique to newbies or people working on a personal page. It is also a trait common to professional web designers (large...
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Marketing Your Web Site

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Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn’t happen quite that way. Yes, you will need to submit to the search engines, and they will eventually bring traffic your site. It will take anywhere from 3 – 6 months for a search engine to even get you listed. After that another year or so to make it to the top of the listings, that is, if you are extremely diligent in promoting to them monthly and following all the different rules for each search engine.

There are several ways to market your web site yourself. Your marketing efforts will yield more results than any other form of marketing.

Include your URL on the following…


  • Business Cards – I cannot stress enough the importance of putting your URL on your business cards!

  • Letterhead – also on envelopes.

  • Anything your company uses such as statements, invoices, order forms, etc.

  • Anything that your company publishes or advertises.

  • Anything your company prints and sends out to people such as fax cover sheets.

  • Include a plug with your Phone Message Service like: “visit our web site at yourwebsite.com.”

  • Window stickers and Bumper stickers.


Basically put your web site address on anything you would put your company name on.

Check your Chamber of Commerce. Find out if they have a web site you can add your URL to. Find out if your town has a Visitors Information center. Find out if you can list your business with them. Also find out if you can leave brochures or business cards at the center for people to browse when they visit.

Include your web site URL in your email signature. This way your site URL is being sent to everyone who receives an email from you or anyone in your company.

Keep the lines of communication open with your web designer. Remember it will take a joint effort to make your web site successful. Be willing to provide information your designer will need in the creation of your site.

Lynn Holter is owner of www.elldesigns.com. I have have years of experience with web site creation, re-design, search engine optimization, and web site marketing. I provides my clients and web site visitors with personal and excellent customer service. For more information please contact me at lynn@elldesigns.com.

 

More Reading:


Screen Scraping Your Way Into RSS

Are your SEO efforts going to waste

Web Site Optimization How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit Depth

Give Your Website A Chance

Web Hosting To Switch or to Stay

 
Can They Use Your Website In A TV Broadcast About Scams

Why You Need A Web Site

Switching Web Host

Making The Business Case For Web Standards

what Do Your Site Statistics Mean Anyway


Screen Scraping Your Way Into RSS
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Are your SEO efforts going to waste?
Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will...
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Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth"
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Give Your Website A Chance
I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it and they will come" no longer applies on the internet but I'm not sure how many people really believe it. I...
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Web Hosting: To Switch or to Stay?
That’s a question that can only be answered by you. Depending on your current status and relationship you have with your provider, along with your evolving business objectives and needs, can determine what course of action to pursue. What are...
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