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20 Tips for Creating a Customer-Friendly Web Site
What annoys an Internet user the most? A quick unscientific survey of a local Internet cafť suggests the top three turn-offs are: Sites that are very slow to download; Ones that are confusing to use; Sites that do not contain the...
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Profitable Websites for Exclusive Industries

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In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. Itís not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries.

Small businesses and corporations need to understand that the internet is indeed a beast, but a beast that can definitely be tamed. In this market small business is primarily focused in independent food service establishments, manufacturing of RVs (recreational vehicles) and related accessories, electronics engineering, and various steel fabrication. While the majority of these industries donít necessarily have grand end-user sales growth, they do have a great potential for being leading providers in the field of B2B. Surprisingly enough, much of that success could come from establishing dynamic functional websites Ė but many just donít seem to want to jump on the bandwagon.

The trick is: to have a website with a national scope and feel to set them apart in the world economy from other local business.

Websites that primarily focus on B2B (business to business) sales and leads generation are new to many smaller markets. The internet is considered a point-and-click outlet for general merchandise. For almost as long as anyone can remember, many of the sales for such industries have been generated by cold-calling, sub-contracting, and other relationships such as contacts made at convention meetings, trade shows, and other conventions. Itís surprising that so few of the businesses in this area havenít tried to expand their national sales by being a leading provider with expansive information available online.

The steps to creating nationally viable and profitable websites for exclusive industries are pretty simple in base form:

1. Introduce visitors to the website by offering easy access to information that includes the companyís history, track record, solutions provided, and plans for the future.

2. Specifically list the companyís target markets with examples of satisfied accounts, and extensive information on products and services.

3. Incorporate all of this information into a site that offers a look and feel like itís been designed by a professional team with appropriate vision to reach mass visitors in both domestic and foreign markets.

Many exclusive industries have a background in niche marketing that just doesnít give room to keep an open mind when it comes to new ways of doing business and getting their companyís name and information out there. Once that hurdle is jumped, itís pretty just a matter of time before they start generating profitable new contacts who want to know more about the dominating international entity that they have become.

Patrick A. McIntire is owner of TechniArtist Media, based in South Bend, Indiana. His companyís focus is in creating national scope websites for low cost and local budgets.


patrick@techniartist.com

 

More Reading:


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Search Engine Optimization and Web Site Usability

What to avoid to make your website design effective

 
50 Surefire Web Design Tips

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The Essential Conflict in Humans is between our Species Nature and our Consciousness
The two parts of our beings: One part of our beings is our DNA-based speciesí nature, which includes the elements of our brain activity and awareness that evolved to contribute to our survival in the world and especially, the survival of our...
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Choosing the Right Website Designer
You've made up your mind. You want to have a website to represent your business. The next decision to be made . . . who should you hire to develop your site? There are many people capable of building their own personal sites. They can put...
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Learn the Language of the World Wide Web
If you are already on the web or thinking about it then you must know the terminology used on the web. Here is a Glossary of a few must know Web Terms. Visitors: The number of distinct people who visit your site. Page Views: The...
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Search Engine Optimization and Web Site Usability
Build a Web site and the people will come. Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. They have all the resources (i.e., your competitors) just a mouse-click away. Not only...
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What to avoid to make your website design effective?
The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they...
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